The module contains our four most popular search filters:

• Pages visited - find visitors based on the pages they visited within your site.
• Page count - find visitors based on the number of pages they saw within your site.
• Original referrer - find visitors based on how they came to your site.
• Events* - find visitors based on any behavioral or visitor events they encountered, such as a JavaScript error, clicking on a certain button, our coming from a specific email campaign.

Let’s look at a few simple examples you can try for yourself to find relevant and valuable customer videos:

Bounced visitors

Unlike traditional web analytics, ClickTale has always been able to tell you exactly what bounced visitors do on your site. This simple search will find bounced visitors who visit your homepage, but leave before seeing any other page.

1. Under Page Count, select 1 to 1.
2. Under Pages Visited, select your homepage URL or any other landing page you want to test.

Lost potential customers

These are customers who were interested in what your site had to offer, and visited at least five pages. They eventually came to a signup, payment or checkout page, but never actually converted. These are incredibly important videos to watch, as they are the “could have, would have, should have” customers which are often so easy to get back:

1. Under Page Count, Select 5 to 20.
2. Under Event Segmentation, select the signup or checkout page event with a , and the submit or confirmation button with a .

N.B. ClickTale subscribers that don’t have events on their account can use a checkout page URL and payment confirmation page URL instead.

Visitors from Google campaigns or search query

The Original Referrer filter is great for finding visitors that came from any source, including search engines, but can also be used to find videos of customers who came from a Google campaign or search query. For example:

• Use this followed by any keyword to find visitors who came from any specific search term. For example, “http://www.google.com/search?q=clicktale” will show us videos of visitors who came to our site after searching Google for the term “clicktale”.

• This will find visitors who came from a Google AdWords campaign.

• This will find visitors who came from a Google AdSense campaign.

Seek and you shall find

Don’t forget you can always click on the “Add search parameters”, or the “search” link in the sidebar to access our full search and alerts feature. Define any business process, scenario or funnel and see exactly which visitors completed the process, which dropped out, and why! Its features like these that really let you get the most of your ClickTale data.

If you haven’t already, you can sign up to ClickTale today and start optimizing your website based on your customers’ actual behavior. Start increasing your conversion rates, minimizing your site abandonment, and maximizing your profits.

*Please note that ClickTale Events are only available on certain subscription plans. For more information please see the plan comparison.

Our new Dashboard is a totally refreshed, sleek user interface, built from the ground up on actual customer experience to give the end-user quick access to all of the most critical website metrics. We’ve used our own tool to find out exactly what our users want to get out of ClickTale, and made it easier than ever to view complete site performance metrics all from a single page, with drill-down access to more detailed analytics.

The dashboard currently includes a snapshot of six analytics modules, including:

Heatmaps

The Dashboard provides instant access to our comprehensive visual heatmaps, aggregating thousands of visitors’ browsing sessions into a clear and easy-to-use report. In a matter of moments you can see exactly where visitors look, where they click, what content they pay attention to and how far down they scroll.

Visitor Recordings

See absolutely everything visitors do on your webpage in just a few clicks. Watch recordings of your visitors’ full browsing sessions to discover exactly how they use your site, or find specific videos of visitors who abandoned your shopping cart, experienced errors, or could not find what they are looking for.

Site Monitor

This module reveals vital statistics on page engagement times, load times, click metrics, errors and scroll rates to help analyze both your entire website and individual page performance.

Form Analytics

Get a quick, performance overview of your most popular form, with instant access to conversion rates, completion times and error reports. Access the full Form Analytics drill-down information in a single click, to find out exactly what fields were left blank, where customers dropped out, and how many visitors tried to convert but couldn’t.

Visitor Geo-location

Get an instant view of user metrics by country, with the ability to click on any area to view visitor recordings of users from that region. Easily compare user behavior across geographic areas.

Real-Time monitor

Watch visitors browsing your site in real time. Now incredible usability testing and page optimization results are available in seconds, rather than hours or days as with traditional web analytics. Be able to make instant decisions, on-the-fly changes and site improvements.

The new Dashboard is live today, so you can login to your account now to see it in action. If you’re not yet a ClickTale customer, sign up today and start optimizing your website based on your visitors’ actual browsing behavior.

Optima Systems is the UK’s leading office partitioning specialist, offering quality service and innovative design. They approached Cyber-Duck.co.uk, an award-winning London based digital agency, and asked them to help improve their conversion rates. They expected great results, but even they were amazed at the improvements!

“ClickTale was the obvious tool for the job,” said Lefteris Grammatas from Cyber-Duck “I am an active member on the Web Analytics Association and I follow many analytics mailing lists, groups and analytics experts’ blogs. We often use Google Analytics with ClickTale as they complement each other perfectly.”

Methodology

Cyber-Duck used ClickTale’s qualitative reports in conjunction with Google Analytics’ quantitative statistics to create a complete overview of what was happening on their website.

“Below are the four steps we took to get a massive increase in conversion rates:

1. Business Scope: Using Google Analytics and our customer feedback we identified the key pages and key visitor behaviors that we wanted to review and optimize with ClickTale.
2. Traffic Data: For every key page selected we measured its characteristics, including Attention Time, Bounce Rate, Visitor Type and which pages the users visited before and after. By doing this we provided an appropriate context to review the ClickTale reports.
3. ClickTale Data: Next, we moved to ClickTale to review the heatmap analysis and quantify how visitors were using the page in terms of Scrolling, Clicking, and Hovers. We also used some of ClickTale’s more sophisticated tools such as the Advanced Filtering and Link Analytics’ Hover Conversion rate.
4. Behavioral Data: Having these three layers of information available meant we were able to concentrate on specific issues during our observational analysis. By doing so we managed to understand users’ behaviors and trends very quickly, and came up with several actionable suggestions.”

A visitor to the homepage unsuccessfully trying to get to a product page.

Optimization

Lefteris explains:

“We followed the above methodology and identified that many visitors were undertaking the following conversion path to register:

Homepage > Product Page > Registration

As the product page is a vital part of the conversion path, we scrutinized these pages using the ClickTale search tool. After watching just a few individual videos, we found that visitors were losing their way inside this page. These findings were then reinforced by looking at the Mouse Move Heatmaps. Improving customer flow within the product page therefore became our key objective.

This is how the page looked before:

We achieved this by making two simple changes to the page design:

• First we cleared up the top and sidebars. We removed unnecessary links and simplified the image.
• Second, we emphasized the flow by highlighting the expandable areas of the page and replacing the arrows with “Expand +”

Here it is after our redesign:

Watching videos of our homepage exposed two additional facts about our visitors’ behavior. First, visitors coming from Organic Traffic preferred to click on ‘textual’ links than on navigational elements or banners. And second, most of our “non-purchasing” traffic came to our site to download guides and whitepapers.

Using this evidence we made a hypothesis that if we made our PDF downloads available from our homepage via ‘textual’ links, and required users to register with us before they could download, we would see a massive boost in registrations.

So we changed the top right box on the homepage from this:

To this:

Once we were happy with the performance of the “Downloads” box, we implemented the change throughout the rest of the site, including the new product pages.

Results

Within just 10 days, our new layout was a clear winner! Our conversion rate had jumped by 30% and our bounce rate had dropped by 9%. What’s more, the visitor time on site had increased by 26% and the number of pages viewed by each visitor had increased by 19%. “We would never have been able to see such incredible results in so little time if it wasn’t for ClickTale,” Lefteris concluded.

All the tools used in this study are available to all our subscribers, so sign up today and learn how to optimize your website based on your customers’ actual behavior. Start increasing your conversion rates, minimizing your site abandonment, and maximizing your profits.

The summer is nearly here, and ClickTale is going on the road. We’re going to be at four major events over May and June, and would love to meet you in person. We’re going to be attending:

eMetrics Marketing Optimization Summit - May 3-7, San Jose.

We’re kicking it off in California, at Jim Sterne’s world renowned eMetrics Summit. The speakers will include some of the biggest and brightest in the industry, with keynotes from Avinash Kaushik, Eric Peterson and Bryan Eisenberg. We’re also giving away a 20% discount off the 3 day summit pass, so you have no excuse not to be there! If you’re interested just let us know in the comments below and we’ll send it to you right away.

Conversion Conference West 2010 - May 4-5, San Jose.

Next we’ll be at the world’s first Conversion Conference. That’s right, an entire event focusing on website performance, usability and conversion rates! With keynote speakers like the remarkable Tim Ash and the legendary Jakob Nielsen, it is going to be THE event for anyone who wants to get the most out of their traffic and online campaigns.

The Omniture Summit - May 20-21, London.

After that, it’s a trip across the Atlantic for a short stop in London. We’ll be at the Omniture Summit at the end of May with some of the world most influential individuals in the online industry. We’ll hear keynotes from likes of Martin Lindstrom, Josh James and Brett Error, and have a chance to meet many of our customers face to face, so feel free to come along!

Internet Retailer Conference & Exhibition - June 8-11, Chicago.

Finally, we’re finishing off our summer conferences at America’s largest ecommerce event, the IRCE. With over 5,000 attendees, this is the place to be if you have anything to do with making money online. Some of the biggest names in the ecommerce industry, such as Stephanie Tilenius, Imran Jooma and Tony Ellison will all be giving keynotes, as well at over 170 other expert speakers. We’re giving away $100 discount for the entrance ticket, just comment below if you’re interested and we’ll send you the link.

Be in touch

If you’re going to be at any of these events, we’d really love to meet up. Feel free to contact us directly to arrange a time to chat. What’s more, we’ll be giving away free goodies such as exclusive ClickTale discounts at all our booths so come on down and meet us in person. We’re looking forward to a wonderful summer, and wishing you the same.

You can send us any discoveries you’ve made using ClickTale, learn from the others’ experiences, and see how ClickTale has been used by websites great and small all over the globe. All Showcase projects will appear on our corporate blog and each month the best projects will be included in our monthly newsletter that goes out to over 40,000 subscribers.

By sharing your projects with us you’ll get some great buzz for your site, as well as helping out our ever growing community. There are no strict requirements or qualifications, any experiences you have had with ClickTale that will benefit the community would be great. It’s a wonderful way to get your designs out there for some constructive comments, positive feedback and free word of mouth marketing!

If you’re interested in having your webpage featured in our upcoming showcase, please send a nice email to showcase@clicktale.com.

You cannot think of ClickTale as another cool feature that is available for your online business. It is mandatory service for every ecommerce site and if you don’t take advantage of it, you may be losing thousands of dollars annually. My name is Igor Soshkin and I am the CEO of ShoppingCartElite, our company offers a very advanced and sophisticated ecommerce shopping cart platform, and I’m here to talk a little bit about our experiences with ClickTale.

Some entrepreneurs might think that using ClickTale is a one-time optimization job, but in reality ClickTale can and should be used every single day to monitor your visitors’ interactions with your website.

WE USE CLICKTALE:

• To optimize visitor behaviour on the template level of the website. This task is usually done by designers and developers working together.
• We research the template to enhance the experience of the visitor, so the visitor can have an easy time getting from point A to point B.
• We also enhance the call to action on each web page, so the visitor does exactly what we want to them to do.

Imagine ClickTale as being the cameras that you would install if you had a physical store front location. You can set up the cameras in a one-off test to figure out if visitors are able to get from point A to point B. But in order to see if your visitors enjoy browsing your store, you would really need to monitor those cameras on a daily basis.

OUR CLIENTS USE CLICKTALE:

I already mentioned that ClickTale can be used to optimize your website template, but it can also be used for marketing optimization. You are able to monitor your visitors’ behaviour, identify visitor trends, optimize your products, prices and graphics to have your visitors do exactly what you want them to do.

Here are some examples of problems our customers find and fix daily using ClickTale:

• Product prices may be too high or not high enough
• Visitors may be having problems finding the right products
• Visitors may not be finding what they are looking for
• The product sales copy may not be convincing enough
• Visitors may be missing certain goals that you set for them
• Your website graphics may not be meeting the theme that your visitor expects
• You may have too many calls to action on a specific webpage

If you had a restaurant, wouldn’t you want to see if your customers are enjoying their meal? If you had a clothing store, wouldn’t it be nice to look at the facial expressions of your visitors once they look at the price tag of a specific product? This is what ClickTale can do for your online store. It can give you those Cameras on your website to monitor your visitors’ every step. By using ClickTale you will be able to understand if your visitors like your website or not.

If you want this task done for you, then a simple solution would be to sign up with Shopping Cart Elite. Unlike other hosted ecommerce platforms, we optimize all our clients’ website templates using ClickTale. Since this is a never ending task, we are constantly improving the templates to enhance the visitor experience and help our clients gain higher conversions on their websites.

We strongly encourage our clients to have ClickTale recording all the time, especially if they are constantly adding new products. Every time a new product is added, you should monitor it with ClickTale to optimize the conversion rate for that product.  Signing up for 1 year of ClickTale subscription will give you the assurance that you can’t screw up your website, because you are always overlooking your visitors and making sure they are satisfied with their experience on your website.

Igor Soshkin is the CEO and co-founder of ShoppingCartElite, the most sophisticated shopping cart platform on the market today. Find out more at http://www.shoppingcartelite.com/

- Phillip Lakin, VP of Operations, EduLocator.com

EduLocator Corp is an Online educational search engine, directory and reference website for current and potential students. The service focuses on giving students the best possible information about the educational landscape, informing them about pay-scale and job pathways, as well as several financing options such as Canada’s Second Career program.

This Mouse Move Heatmap of Edulocator's homepage shows what visitors are looking at!

Phillip Lakin, VP of Operations, started using ClickTale on the site 8 months ago “This was the first time we came across a service that would allow us to watch videos of our visitors’ mouse moves. When you work with the same landing page for a long time you become very used to it, and forget how to approach it as a first-time user. ClickTale gave us invaluable insights into our user’s actual behavior on our site.”

EduLocator used ClickTale along with Google Website Optimizer and their own internal A/B testing software. “Our bounce rate was significantly reduced. We realize the users were getting the wrong message from the page because they just weren’t scrolling. We split tested several new designs and they worked like a charm! Next we’re hoping to increase the confidence levels of student using our forms with ClickTale’s Form Analytics.”

These Link Analytics show how many visitors click on each of Edulocator's form fields.

“If you are planning to do any basic level of internet marketing that requires a self-run landing page, you MUST use ClickTale to ensure a market competitive level of user competency. Their pricing is extremely fair, the information is unbelievably valuable, it’s perfect for any size business, and is incredibly easy to use.”

The tools used by EduLocator are available to all our subscribers, so sign up today and learn how to optimize your website based on your customers’ actual behavior. Start increasing your conversion rates, minimizing your site abandonment, and maximizing your profits.

We are incredibly excited to announce our new partnership with Silverpop, a leading provider of email marketing solutions specifically tailored to the unique needs of B2C and B2B marketers. Together, we will help our customers effectively track their consumers’ online behaviour, improve the effectiveness of their campaigns and ensure the maximum ROI for the minimum effort.

This partnership comes as marketers continue to shift more of their budgets toward email marketing channels while the need for effective measurement tools continues to grow.  A recent Silverpop survey found that 4 out of 10 marketers will increase their email budgets in 2010 and a May 2009 Forrester report indicated that U.S. businesses will spend $953 million dollars on Web analytics software in the next five years.

This new partnership will deliver both qualitative and quantitative statistics that will help our customers gather in-depth, relevant information about their email subscribers. ClickTale and Silverpop customers will be granted an unparalleled view of their subscribers’ behavior and consumer trends, with the ability to drill down to specific subscribers based on any business process and even watch individual browsing sessions.

Silverpop's clean and simple Clicktale integration page.

“Silverpop recognizes that its customers are focused on optimizing performance and demonstrating ROI, so we partner with companies that make this possible in ways that are effective, efficient and unique,” said Silverpop CEO Bill Nussey.  “We are pleased to help our customers easily include their email marketing programs into their ClickTale reports, allowing for the delivery of the right message at the right time and the development of deeper and more relevant relationships with their customers.”

“We are looking forward to offering Silverpop’s extensive client base easy access to our unique optimization tools,” said Dr. Tal Schwartz, co-founder and CEO of ClickTale. “These savvy email marketers understand the vital role effective analytics plays in a successful email marketing program. Now, they will be able to take behavioral analysis to a whole new level and obtain an incredibly clear understanding of what works and what does not.”

This integration is now available to anyone who has both a paid ClickTale and Silverpop account, so sign up to ClickTale to take advantage of these amazing new tools today. We believe this new integration, as well as our visual heatmaps, conversion analytics and full video playback of your visitors browsing sessions make ClickTale the perfect complement to your traditional web analytics suite.

Simply put, we’ve gone from this:

To this:

We’ve added a new resource section to our homepage, with links to video testimonials, our new wiki and Quick Start Guide. The live chat button in the top corner of every page of our site will let you get an instant response from one of our product specialists. We’ve also created an extensive product tour with a full page detailing each one of our main features.

What’s more, we’re taking this opportunity to put our money where our mouth is. Over the next few weeks and months we’re going to be using our own site as the ultimate ClickTale case study. We’ll be documenting all the changes we make to our site here on our blog, and invite you to watch our process of site optimization every step of the way.

But for now we wanted to give you a taste of what’s to come. So to start off, here is a mouse move heatmap of the upper part of our old site.

As you can see, most returning visitors went to the “Sign in” button, but new visitors did not really use the navigational menu, and our “Special Offer” call-to-action button got little or no attention. Now let’s compare that to a heatmap of our new site.

Even after just 24 hours, the difference is clear! While we still see a lot of visitors going to the “Sign in” button, new visitors now use the navigation bar to get around our site. This gets people to where they want to go faster and is a great sign of site usability. In addition, our two new call-to-action buttons, “Play Video” and “Plans & Pricing” get a lot more healthy attention.

We’ll be posting every few weeks as our new site evolves, showing you exactly how we’re optimizing our site and improving its usability and conversion rate. You can do the same by signing up for a free account now and learn how to optimize your own website based on your customers’ actual browsing behavior.

The full list contains over 35 plugins, including some brand new ones we haven’t told you about yet. These include plugins for Yahoo! Store pages, eBay’s ProStores pages, Zend Framework pages, Ruby on Rails and a whole lot more.

We even have five great new Google products integrations, with plugins for Google AdWords, AdSense, Maps, SEO and most importantly Google Website Optimizer. This last plugin will allow you to seamlessly track and record your visitors while A/B testing your webpages, allowing for in depth testing like never before. We will be talking more about extensive A/B testing with Google Website Optimizer over the next couple of weeks.

The full list and all the documentation can be found at http://wiki.clicktale.com/Article/Plugins. As always, our Wiki is only going to be as useful as the community that creates and shapes it, so feel free to add, edit and contribute as you see fit.

We believe our wide range of plugins, as well as our heatmaps, behavioral analytics and full video playback make ClickTale the perfect complement to your traditional web analytics suite. Sign up today and start learning how to optimize your website based on your customers’ actual behavior, no-matter what platform you’re using!