We are happy to announce the addition of a new search module to our dashboard, delivering the full power of our comprehensive search from a simple, easy to use component. Now you’ll be able to search for specific customer videos directly from your ClickTale dashboard, in just a few clicks.
The module contains our four most popular search filters:
Pages visited - find visitors based on the pages they visited within your site.
Page count - find visitors based on the number of pages they saw within your site.
Original referrer - find visitors based on how they came to your site.
Events* - find visitors based on any behavioral or visitor events they encountered, such as a JavaScript error, clicking on a certain button, our coming from a specific email campaign.
Let’s look at a few simple examples you can try for yourself to find relevant and valuable customer videos: Read the rest of this entry »
We are pleased to announce the launch of the ClickTale Dashboard, a sleek new user interface putting the full power of the ClickTale feature set right at your fingertips. Now our users have one-click access to revolutionary heatmaps, visitor recordings, form analytics and real-time traffic monitoring, giving them even more timely insights into their visitors’ online behavior.
Our new Dashboard is a totally refreshed, sleek user interface, built from the ground up on actual customer experience to give the end-user quick access to all of the most critical website metrics. We’ve used our own tool to find out exactly what our users want to get out of ClickTale, and made it easier than ever to view complete site performance metrics all from a single page, with drill-down access to more detailed analytics.
April 21, 2010 at 8:00 am by ClickTale
· Filed under Case Study
Cyber-Duck helped OptimaSystems get incredible results in just 10 days!
Optima Systems is the UK’s leading office partitioning specialist, offering quality service and innovative design. They approached Cyber-Duck.co.uk, an award-winning London based digital agency, and asked them to help improve their conversion rates. They expected great results, but even they were amazed at the improvements!
“ClickTale was the obvious tool for the job,” said Lefteris Grammatas from Cyber-Duck “I am an active member on the Web Analytics Association and I follow many analytics mailing lists, groups and analytics experts’ blogs. We often use Google Analytics with ClickTale as they complement each other perfectly.”
April 8, 2010 at 9:00 am by ClickTale
· Filed under Announcements
Come see us live in the US and the UK
The summer is nearly here, and ClickTale is going on the road. We’re going to be at four major events over May and June, and would love to meet you in person. We’re going to be attending:
eMetrics Marketing Optimization Summit - May 3-7, San Jose.
We’re kicking it off in California, at Jim Sterne’s world renowned eMetrics Summit. The speakers will include some of the biggest and brightest in the industry, with keynotes from Avinash Kaushik, Eric Peterson and Bryan Eisenberg. We’re also giving away a 20% discount off the 3 day summit pass, so you have no excuse not to be there! If you’re interested just let us know in the comments below and we’ll send it to you right away.
Conversion Conference West 2010 - May 4-5, San Jose.
Next we’ll be at the world’s first Conversion Conference. That’s right, an entire event focusing on website performance, usability and conversion rates! With keynote speakers like the remarkable Tim Ash and the legendary Jakob Nielsen, it is going to be THE event for anyone who wants to get the most out of their traffic and online campaigns.
The Omniture Summit - May 20-21, London.
After that, it’s a trip across the Atlantic for a short stop in London. We’ll be at the Omniture Summit at the end of May with some of the world most influential individuals in the online industry. We’ll hear keynotes from likes of Martin Lindstrom, Josh James and Brett Error, and have a chance to meet many of our customers face to face, so feel free to come along!
Internet Retailer Conference & Exhibition - June 8-11, Chicago.
Finally, we’re finishing off our summer conferences at America’s largest ecommerce event, the IRCE. With over 5,000 attendees, this is the place to be if you have anything to do with making money online. Some of the biggest names in the ecommerce industry, such as Stephanie Tilenius, Imran Jooma and Tony Ellison will all be giving keynotes, as well at over 170 other expert speakers. We’re giving away $100 discount for the entrance ticket, just comment below if you’re interested and we’ll send you the link.
Be in touch
If you’re going to be at any of these events, we’d really love to meet up. Feel free to contact us directly to arrange a time to chat. What’s more, we’ll be giving away free goodies such as exclusive ClickTale discounts at all our booths so come on down and meet us in person. We’re looking forward to a wonderful summer, and wishing you the same.
Today, we’re announcing the launch of the ClickTale Customer Showcase, giving you the chance to share your designs and experiences with tens of thousands of ClickTale customers. Our customer base and user community has grown at an incredible rate over the last year, and we wanted to launch a project that will give something back to its members.
You can send us any discoveries you’ve made using ClickTale, learn from the others’ experiences, and see how ClickTale has been used by websites great and small all over the globe. All Showcase projects will appear on our corporate blog and each month the best projects will be included in our monthly newsletter that goes out to over 40,000 subscribers.
By sharing your projects with us you’ll get some great buzz for your site, as well as helping out our ever growing community. There are no strict requirements or qualifications, any experiences you have had with ClickTale that will benefit the community would be great. It’s a wonderful way to get your designs out there for some constructive comments, positive feedback and free word of mouth marketing!
If you’re interested in having your webpage featured in our upcoming showcase, please send a nice email to showcase@clicktale.com.
March 28, 2010 at 10:00 am by ClickTale
· Filed under Guest Blogger
Guest Post by Igor Soshkin, CEO, ShoppingCartElite.com
You cannot think of ClickTale as another cool feature that is available for your online business. It is mandatory service for every ecommerce site and if you don’t take advantage of it, you may be losing thousands of dollars annually. My name is Igor Soshkin and I am the CEO of ShoppingCartElite, our company offers a very advanced and sophisticated ecommerce shopping cart platform, and I’m here to talk a little bit about our experiences with ClickTale.
Some entrepreneurs might think that using ClickTale is a one-time optimization job, but in reality ClickTale can and should be used every single day to monitor your visitors’ interactions with your website.
WE USE CLICKTALE:
To optimize visitor behaviour on the template level of the website. This task is usually done by designers and developers working together.
We research the template to enhance the experience of the visitor, so the visitor can have an easy time getting from point A to point B.
We also enhance the call to action on each web page, so the visitor does exactly what we want to them to do.
“ClickTale Rocks! The ability to gain perspective from so many angles of user interaction within our website has given us a definite edge over our competition”
EduLocator Corp is an Online educational search engine, directory and reference website for current and potential students. The service focuses on giving students the best possible information about the educational landscape, informing them about pay-scale and job pathways, as well as several financing options such as Canada’s Second Career program.
This Mouse Move Heatmap of Edulocator's homepage shows what visitors are looking at!
Phillip Lakin, VP of Operations, started using ClickTale on the site 8 months ago “This was the first time we came across a service that would allow us to watch videos of our visitors’ mouse moves. When you work with the same landing page for a long time you become very used to it, and forget how to approach it as a first-time user. ClickTale gave us invaluable insights into our user’s actual behavior on our site.”
ClickTale and Silverpop - Providing clients with incredible new insights into customer behavior
We are incredibly excited to announce our new partnership with Silverpop,a leading provider of email marketing solutions specifically tailored to the unique needs of B2C and B2B marketers. Together, we will help our customers effectively track their consumers’ online behaviour, improve the effectiveness of their campaigns and ensure the maximum ROI for the minimum effort.
This partnership comes as marketers continue to shift more of their budgets toward email marketing channels while the need for effective measurement tools continues to grow. A recent Silverpop survey found that 4 out of 10 marketers will increase their email budgets in 2010 and a May 2009 Forrester report indicated that U.S. businesses will spend $953 million dollars on Web analytics software in the next five years.
For those of you who haven’t visited ClickTale.com in a while, now’s a great time to try it out, as we’ve completely overhauled our entire site. We’ve cleaned out and freshened up everything, from our homepage design and demo movie to the site navigation and a new product tour.
Simply put, we’ve gone from this:
To this:
We’ve added a new resource section to our homepage, with links to video testimonials, our new wiki and Quick Start Guide. The live chat button in the top corner of every page of our site will let you get an instant response from one of our product specialists. We’ve also created an extensive product tour with a full page detailing each one of our main features.
What’s more, we’re taking this opportunity to put our money where our mouth is. Over the next few weeks and months we’re going to be using our own site as the ultimate ClickTale case study. We’ll be documenting all the changes we make to our site here on our blog, and invite you to watch our process of site optimization every step of the way.
But for now we wanted to give you a taste of what’s to come. So to start off, here is a mouse move heatmap of the upper part of our old site.
As you can see, most returning visitors went to the “Sign in” button, but new visitors did not really use the navigational menu, and our “Special Offer” call-to-action button got little or no attention. Now let’s compare that to a heatmap of our new site.
Even after just 24 hours, the difference is clear! While we still see a lot of visitors going to the “Sign in” button, new visitors now use the navigation bar to get around our site. This gets people to where they want to go faster and is a great sign of site usability. In addition, our two new call-to-action buttons, “Play Video” and “Plans & Pricing” get a lot more healthy attention.
We’ll be posting every few weeks as our new site evolves, showing you exactly how we’re optimizing our site and improving its usability and conversion rate. You can do the same by signing up for a free account now and learn how to optimize your own website based on your customers’ actual browsing behavior.
As promised, we’ve been working on the wiki night and day and have finally finished the plug-ins section! We’ve created brand new documentation for each and every one of our plugins, as well as providing the full source code and examples of use for each one.
The full list contains over 35 plugins, including some brand new ones we haven’t told you about yet. These include plugins for Yahoo! Store pages, eBay’s ProStores pages, Zend Framework pages, Ruby on Rails and a whole lot more.
We even have five great new Google products integrations, with plugins for Google AdWords, AdSense, Maps, SEO and most importantly Google Website Optimizer. This last plugin will allow you to seamlessly track and record your visitors while A/B testing your webpages, allowing for in depth testing like never before. We will be talking more about extensive A/B testing with Google Website Optimizer over the next couple of weeks. Read the rest of this entry »
