The 4 Stages of Reducing Page Bounce

reducing page bounce

A page’s bounce rate is regarded as an extremely effective, yet simple to qualify metric.¬†Depending on your website type, typically the higher the bounce rate the less effective the digital … Read More

A Maslow’s Hierarchy for the Digital World?

Hierarcy of Digital Needs

This blog post came out of a discussion between myself and Liraz Margalit, Customer Experience Psychologist for ClickTale, who originally suggested the concept of the ‘Digital Hierarchy of Needs’.¬† Maslow … Read More

3 Small Changes that Will Transform Cart Checkout

online shopping

In today’s commodity-hyped age, where every website is trying to garner more traffic and online sales, the e-commerce cart and checkout facility has become the cornerstone of any successful online … Read More