A Maslow’s Hierarchy for the Digital World?

Hierarcy of Digital Needs

This blog post came out of a discussion between myself and Liraz Margalit, Customer Experience Psychologist for ClickTale, who originally suggested the concept of the ‘Digital Hierarchy of Needs’.  Maslow … Read More

3 Small Changes that Will Transform Cart Checkout

online shopping

In today’s commodity-hyped age, where every website is trying to garner more traffic and online sales, the e-commerce cart and checkout facility has become the cornerstone of any successful online … Read More

The 3 Golden Rules of Sticky Navigation

Sticky Navigation banner

Opinions on sticky headers and sticky navigation are quite controversial. Some claim it drags a person’s attention away from what they’re reading. Others believe they’re essential to the structure and … Read More