Interested in a quick run-through of the ClickTale tool?
Sign up NOW for a live training session with one of our Product Specialists and learn:
- How to use the tool efficiently
- What time management skills are needed to bring good results
- Which features best suit your website needs
- How to analyze data at your fingertips
For previously recorded sessions, please see our Launchpad Center.
All the trends tell us that mobile browsing is here to stay, but in the rush to “go mobile” many websites forget the new device comes with a new set of usability guidelines, constraints and best practices. Mobile is not just a new way to play, it’s a brand new game, with a new set of rules, and has to be treated as such.
What your Mobile Website Does
Your mobile site should not just be seen as a companion to your website, but as its own showroom for your products or services. Visitors will often decide whether to return to your site via their PC based on their experience of your mobile offering. With mobile web usage currently making up over 22% of all web visits, and predicted to more than double within the next two years, it’s no secret that mobile is going to change the way we browse, shop and play online.
What’s less well known, but just as relevant to website owners, is that nearly 40% of new customer will first visit your site on their mobile device, and then decide whether to visit on a desktop. This has recently created a culture that dictates the big web players are now designing for mobile first, desktop second.
With this information in mind, usability for mobile must focus on 3 fundamental requirements: concise text, pared down design and user-friendly functionality.
Make sure your website is getting a piece of this action!
Download these 5 “Must Follow” Metrics during the Holiday Season and get the clearest breakdown of customer sentiment and expectations that you can use to evaluate your website and improve business performance for next year’s sales.
Find out if:
- Site navigation is performing as you had hoped
- Visitors are clicking on your banner promotions or if they are blinded by them
- Your email campaigns get the clickthrough rates you expected
- And much more!
From all of us at ClickTale, we wish you a Happy Holiday Season!
After an overwhelming response from eCommerce professionals worldwide, the eCommerce Salary Survey Results are in! Now you can learn how your salary, experience, and professional value stack up to your industry peers.
Download the results and find out:
- Which fields within eCommerce pay top dollar
- Which skills result in higher salary
- Does higher education mean higher pay
- What are the growing eCommerce trends for 2013
- And much more!
Feel free to share what you learn with your colleagues and friends!
Tweet What You Learned!
This past Tuesday, ClickTale co-hosted an AMA webcast with Paramore! Just in case you missed out, the webcast is now ready for your viewing pleasure
Website optimization and redesigns can be overwhelming to achieve with an abundance of web tools and techniques out there. In this webcast, learn how the visitor tracking solution of In-Page Analytics enabled digital agency, Paramore, to:
- Effectively see visitor online behavior and understand the customer intent of their clients
- Implement effective and efficient strategies to achieve both customer and business goals
- Improve site performance
Website optimization and redesigns can be overwhelming to achieve with such an abundance of web tools and techniques out there. Finding the right one was the challenge of travel/vacation site, Gatlinburg.com, while trying to improve their key website metrics.
for a FREE webinar revealing how Gatlinburg used ClickTale’s In-Page analytics solution to drastically improve their website’s performance.
About Case Study
Following the new redesign launch of Gatlinburg.com, visitor bounce rates increased while downloads, the crucial conversion rate of the website, dropped significantly.
They needed answers as to why their new, improved site was failing to reach business goals.
After teaming up with Paramore and ClickTale, learn how the travel site was able to:
- Effectively see their visitors’ online behavior and understand customer intent
- Implement an effective and efficient redesign/optimization strategy that achieved both customer and business goals
- Radically improve site performance, including increased conversion rates
Wondering how to save 80% of your time on web page analysis? Or better yet, how to present your analysis reports at department meetings?
ClickTale’s Time-Saver Project Template is meant for analytics beginners and buffs alike to help you achieve three goals:
✓ Maximize your website’s effectiveness
✓ Cut down hours off of your analysis processes
✓ Become a team leader amongst your colleagues
Page by page you are guided through the before, after and during of your website analysis process. All questions are already asked and next steps are already outlined.
Earlier this year, we were flipping through Wired magazine when we chanced upon a fascinating article on how the Director of Analytics for Barack Obama’s 2008 Presidential Campaign introduced the team to A/B testing. The tests he ran increased sign-up conversions, raising an extra $75 million in donations (over $100 million in donations total). Incredible!
After wrapping up the successful campaign as Director of Analytics, Dan Siroker went on to co-found Optimizely, a tool designed to make A/B testing easy for anyone, including ordinary marketing folk. Optimizely’s platform uses a powerful graphical interface that lets clients drag, resize, retype, insert and delete on the fly. We knew that we wanted to be working with these guys!
A Winning Combination
After a few months of development, we are now very proud to offer ClickTale customers the chance to tightly integrate their recordings and heatmaps with Optimizely’s A/B and multivariate testing platform.
When you’re running a test, Optimizely shows you which version converts better, taking the guesswork out of design changes. Integrating an A/B testing tool like Optimizely with a heatmapping tool like ClickTale, can help you understand the reasons behind visitor behavior, valuable information that can help you significantly improve your website’s performance level.
Guest Post By Jonathan Levitt, CMO at OpinionLab
I’m a numbers guy. I like data I can taste, feel and crunch. Perhaps it’s the strategist in me that drives this need for data, perhaps it’s just because I believe data is what makes the world go round. Without data, how would you drive solutions that support meaningful engagement in a hyper-connected, omni-channel marketplace? The answer is, you can’t. All you’d be left with is a basic framework held loosely together by guesses and graphs that look pretty. And pretty doesn’t drive meaningful experience and it sure doesn’t improve customer experiences.
Improving Customer Experience
What does “improve customer experiences” mean? For starters, getting a complete picture of the user experience through seamlessly integrated real-time VoC data within web analytics reporting systems. The whole purpose for using web analytics is to reveal what users are doing on your site.
If you’re not familiar with web analytics, web analytics is the measurement, collection, analysis and reporting of website data for purposes of understanding and optimizing web usage. Web analytics is what you use to better identify and quantify web optimization needs. So when a frustrated customer clicks on the familiar [+] feedback symbol, feedback is instantly interpreted, filtered and delivered to key stakeholders providing behavioral and contextual information alongside VoC data.