Why the Mobile Footer Matters…

footer

If we follow the traditional rules of web design, then the further you go down the page, the less important the information there. And as a result, we have a … Read More

The 4 Stages of Reducing Page Bounce

reducing page bounce

A page’s bounce rate is regarded as an extremely effective, yet simple to qualify metric. Depending on your website type, typically the higher the bounce rate the less effective the digital … Read More

A Maslow’s Hierarchy for the Digital World?

Hierarcy of Digital Needs

This blog post came out of a discussion between myself and Liraz Margalit, Customer Experience Psychologist for ClickTale, who originally suggested the concept of the ‘Digital Hierarchy of Needs’.  Maslow … Read More

3 Small Changes that Will Transform Cart Checkout

online shopping

In today’s commodity-hyped age, where every website is trying to garner more traffic and online sales, the e-commerce cart and checkout facility has become the cornerstone of any successful online … Read More

The 3 Golden Rules of Sticky Navigation

Sticky Navigation banner

Opinions on sticky headers and sticky navigation are quite controversial. Some claim it drags a person’s attention away from what they’re reading. Others believe they’re essential to the structure and … Read More