Why the Mobile Footer Matters…

footer

If we follow the traditional rules of web design, then the further you go down the page, the less important the information there. And as a result, we have a … Read More

The 4 Stages of Reducing Page Bounce

reducing page bounce

A page’s bounce rate is regarded as an extremely effective, yet simple to qualify metric.¬†Depending on your website type, typically the higher the bounce rate the less effective the digital … Read More

A Maslow’s Hierarchy for the Digital World?

Hierarcy of Digital Needs

This blog post came out of a discussion between myself and Liraz Margalit, Customer Experience Psychologist for ClickTale, who originally suggested the concept of the ‘Digital Hierarchy of Needs’.¬† Maslow … Read More