Research

 Dr. Liraz Margalit

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Customer Experience Scientist at Clicktale

Dr Liraz Margalit is Customer Experience Scientist at Clicktale, tasked with developing psychological insights into the field of online consumer behavior.  Her analyses incorporate theory and academic research into a conceptual framework that serves companies looking to better understand online consumer behavior and improve Digital Customer Experience.  Liraz previously undertook a post-doctoral internship in political psychology and decision making at the Lauder School of Government – IDC (Herzlia). In addition she worked as a research Fellow at an interdisciplinary think-tank consulting senior government decision makers on planning, strategy, concept development, participation in thought processes and more. Liraz is a lecturer at the IDC and holds a Doctorate in psychology from the University of Haifa.

Research Articles

The Obsession with Like

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